CITYROW is a revolutionary fitness franchise that has made waves in the industry by taking the rowing machine and creating a full-body, high-intensity, low-impact workout around it that is sexy, fun, and effective. Even though the brand only recently ventured out into the franchising world in 2018, 58 units have been sold to date and studio owners have received overwhelming interest in classes!

As a part of the ever-growing boutique fitness sector, CITYROW is at the forefront of the fitness industry. Its unique and innovative concept is definitely turning heads. We’ve put together a list of 5 things that sets the CITYROW franchise apart from its competitors within the fitness franchise world.

How CITYROW Is Standing Out

We’ve already experienced so much success in our first few years of franchising. CITYROW has a unique approach that will continue to drive its success in the years to come.

1. We’ve Transformed Rowing

CITYROW is the first boutique fitness studio that offers fitness classes centered around rowing. According to Founder and CEO, Helaine Knapp, “The row machine is the most effective stationary cardio machine on the market, but it needed an overhaul to make it sexy, accessible, and fun for general fitness consumers.” Helaine did just that—she created a program that is effective for the whole body and low impact so that it can be done by just about anyone!

2. Unique Studio Design

It’s not often a workout machine is known for its aesthetic, but when you walk into a CITYROW studio, you will immediately notice our sleek, black rowing machines, customized with the CITYROW logo. These custom WaterRowers use real water to create actual water-resistance and simulate real rowing!

The layout of a CITYROW studio was carefully and deliberately designed for functionality and with the guest experience in mind. Our studios have a sleek, modern, and urban appeal.


3. Support of Franworth

Franworth is a franchise growth equity firm that helps franchisors such as CITYROW offer the best-in-class support services to franchisees. Franworth has successfully worked with brands from several different industries, including the wildly popular TITLE Boxing Co., which now has 183 locations across the U.S.

“Franworth encourages brand founders to stay engaged with their brand during the franchising process. Our systems combined with a founder’s passion for their company are the basis for a winning partnership.”


4. Low Investment and Strong ROI

A CITYROW Studio has a small footprint, especially when compared to the standard big-box gym. As such, the opportunity prevents a low initial investment combined with a strong potential for ROI. The total investment range for a CITYROW Fitness Facility is $253-460K, including a franchise fee of $49,500 (VetFran program discounts are available).

Take a look at how the investment compares to competing franchise opportunities in health and fitness:

Orangetheory Fitness
$327,600 to $634,000

Planet Fitness
$1,084,600 to $4,178,500

Crunch Fitness
$304,500 to $2,129,500

Anytime Fitness
$58,870 to $521,437

5. A Unique Class Experience that Members Love

By combining rowing intervals with free weight strength training and mat work, CITYROW classes deliver an effective workout that can be adjusted to meet the needs of all fitness levels.

The carefully tailored structure of a CITYROW class provides our members with the attention of a personal trainer without the hefty price tag. With more personalization and guidance than a big box gym, our members experience better results and form personal relationships with their classmates and instructors. With CITYROW, every class is a unique experience. Our instructors are always changing up the class format to keep members challenged and on their toes.

Make Waves with CITYROW

The goal of CITYROW is to create the best experience for our members. We do that by setting our franchisees up for success. If you want to make waves, get in touch with us today to see how you can get started with your own CITYROW Fitness Studio. 

Franchise With Us!

Download our Franchise Lookbook for more information on the CITYROW franchise opportunity. Get in touch with us today to discuss the next steps in opening your own CITYROW Studio!

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This post was updated on 6/5/2020 to ensure the most up to date financial information for CITYROW is being represented.