Top 20 Gym Marketing Strategies
Whether you own a gym or aspire to one day, one thing you need to know is that marketing never stops. No matter how long you’ve been open, there will always be customer churn. That just comes with doing business. To keep your membership numbers…
How to Overcome These 6 Disadvantages of Fitness Franchises
Franchising is not perfect. But then again, neither are any other business ownership models. There is no single business format that is best for everyone—it all comes down to the individual. There are both advantages and disadvantages of franchising that you should consider before deciding…
Helaine Knapp and the CITYROW Franchise Story
CITYROW is an up-and-coming boutique fitness franchise that is one of the first concepts to center around the rowing machine. Born from the mind of Founder and CEO Helaine Knapp, CITYROW classes deliver an effective and safe workout to people of all ages and skill…
Proper Rowing Machine Technique and 6 Common Mistakes
Indoor rowing is a highly effective and low-impact workout that can deliver serious results without being hard on your body, like running or cycling can be. It’s why we’ve chosen the rowing machine to center the entire CITYROW workout around! If you attend a CITYROW…
Fitness Industry Trends of 2020
The fitness industry has exploded in recent years into an $81 billion industry globally. In the past year alone, the industry has experienced a 2.6% growth, and even in light of the pandemic, particular niches within the industry continue to thrive. 2020 has not been…
All About The Customer!
Welcome to your November update! In this month’s newsletter, we’re focusing on the most important component of our business model: the customer! Without our customers, we would be nothing. Everything we do at CITYROW is to provide the best customer experience and the safest and…
October 2020 Update – Welcome Back to CITYROW!
Things never seem to slow down here at CITYROW. We’re excited to announce two more studios opening in the coming weeks: Shortpump, Richmond, VA, will hold their grand opening on October 15, and Del Mar, CA, plans to open its doors in November. We’re looking…
Brand New Studios and a Message From Our Founder!
CITYROW Newsletter, September 2020 Welcome back for your September CITYROW update! This month, we’ve got a message from our founder and CEO, Helaine Knapp on how the brand got started and her vision for the future of the franchise. “Hi, Crew! This is Helaine Knapp,…
How the CITYROW Franchise Is Adapting to Changing Tides
With COVID-19 sticking around for the summer, we’ve had to make some adjustments here at CITYROW. Our team has been hard at work putting our heads together and developing new ways CITYROW franchise owners can maintain a steady income and keep up membership levels in…
Want to Start a Gym? The 10 Steps You MUST Take
Whether you are a fitness buff or entrepreneurial spirit, if you have considered buying a gym or starting your own business in the lucrative health and fitness industry, you have quite the exciting journey ahead of you. With over 183 million gym-goers and counting, the…