The mainstream adoption of fitness has resulted in the exploding popularity of gyms, health clubs, and fitness centers. This growth has been particularly evident in the rise of the boutique fitness studio.

Boutique fitness studios are typically smaller and more specialized than the standard gym. While still in a group setting, members get more personalized attention from trainers and coaches, and guest experience is the top priority. Boutique studios foster a sense of community and friendship among attendees that is not found in your typical gym environment.

Consumer trends reflect that people are choosing experiences over things. The inherent value of belonging to a fitness studio is becoming more and more clear to the masses. 

This presents an optimal opportunity for those wishing to enter the fitness industry. Boutique studios and focused fitness gyms are gaining momentum and are some of the highest profit franchises in the fitness industry. Now is the time to invest in boutique fitness. You will be sure to reap the benefits for years to come.

The following infographic lays out the growth of the boutique industry and why these fitness franchise opportunities are here to stay. Subscribe to our blog to make sure you are receiving the most updated information on franchising in the fitness industry, including benefits, trends, financing, franchising tips, and more.

Boutique Fitness Industry Statistics

The Benefits of a Boutique Fitness Franchise

When it comes to revenue, boutique fitness consistently outperforms traditional big-box gym franchise opportunities. Retention rates have also been steadily higher for boutique fitness studios. This is likely due to the motivating atmosphere and sense of community that these smaller studios foster. 

Other benefits of owning a boutique fitness franchise typically include: 

  1. Great ROI 
  2. Low investment
  3. Ability to open multiple units
  4. Recurring revenue
  5. Membership based model
  6. Low labor cost
  7. Semi-absentee ownership model option

The CITYROW Opportunity

The fitness franchise industry is quickly catching on that CITYROW is a force to be reckoned with. Contact us today to learn more about the CITYROW franchise opportunity.

Franchise With Us!

Download our Franchise Lookbook for more information on the CITYROW franchise opportunity. Get in touch with us today to discuss the next steps in opening your own CITYROW Studio!

get started


  1. How Boutique Gyms are Disrupting the Fitness Industry  
  2. The Boutique Fitness Boom
  3. What Is ‘Boutique Fitness’ and Why Is This Trend Here to Stay?