CITYROW Newsletter, September 2020

Welcome back for your September CITYROW update! This month, we’ve got a message from our founder and CEO, Helaine Knapp on how the brand got started and her vision for the future of the franchise.

Helaine Knapp Founder & CEO CITYROW

“Hi, Crew! This is Helaine Knapp, I’m the founder and CEO of CITYROW. I just wanted to say ‘hi’ and thank you for your interest in CITYROW.  I’m actually coming to you live from our Upper East Side studio right now!

I came to rowing because I was a big boutique fitness junkie and there was nothing out there for me that was going to give me results and also really keep my body safe for life. That’s when I really learned about the rowing machine.  I uncovered this unsung hero of the gym and saw an opportunity to bring a brand new workout to people where they could also change their body, feel really great today, and have strong joints and a body for life.

That’s how I came to rowing, and ultimately, I think probably why you are here. I’m really excited about what we’re doing. We have an unbelievable experience in the studio. Our product is bar none—there is nothing better when it comes to results today and really keeping your body safe for life—not to mention a really fun experience. All of our classes are interval based: a couple of minutes on the rower, a couple of minutes on the mat, back and forth, and really dynamic. No two classes are the same.

We also have a really strong tech interface. That was my background before I had this crazy idea to start a rowing concept 7 or 8 years ago. Basically, it’s really easy for our clients as well as our franchisees to navigate the web. We also innovated really early from a tech perspective, so we’re able to offer both our franchisees and the clients of every single studio access to the app and on-demand classes in addition to their studio membership.

I’m really excited about where the brand is going and hope you’ll join us on the journey!

Thanks a lot, and talk to you soon!”

  • Helaine Knapp, Founder and CEO of CITYROW
Excited member of the CITYROW family at one of our studios

CITYROW GO Now Available for Our Gold and Founding Members

We’re excited to announce that we are now including access to our at-home CITYROW GO program to all Gold and Founding Members! This is an enticing value add to a CITYROW membership that allows our members to stay connected even when they’re not in the studio.

With the addition of CITYROW GO to their membership, our clients get everything they need to maintain a healthy, active lifestyle all in one place with a single monthly payment.

Classes on our CITYROW GO platform include Endurance Row, Strength Training, Flexibility and Conditioning, and Yoga. There is truly something for everyone! Members can take advantage of our open row sessions to squeeze in some extra workouts or follow along with bodyweight only workouts at home when they can’t make it into the studio.

Maintaining social distancing while performing rowing outdoor

New Studio Openings!

We have several studios preparing for their fast-approaching Grand Opening! Westlake Village, CA, and Waukee, IA, are already open for early access classes to their presale members! Up next will be Plainview, NJ, and Short Pump, Richmond, VA! 

The new studios will be opening with all of the same perks as our current studios, including social distancing, enhanced cleaning and safety practices, and alternative class options such as open row and outdoor classes.

CITYROW studio

The Buzz Around CITYROW

CITYROW continues to receive attention from the press as more and more people across the country come to know and love the CITYROW brand. Check out some of our latest top mentions:

The Future of Fitness Franchising 

In spite of the uncertainty surrounding COVID, fitness (and boutique fitness in particular) has proven itself to be a safe and necessary part of our lives. A recent study from IHRSA draws on data from May to August of 2020 and shows that, out of 50 million gym check-ins, only 0.0023% tested positive.