Top 20 Gym Marketing Strategies
Whether you own a gym or aspire to one day, one thing you need to know is that marketing never stops. No matter how long you’ve been open, there will always be customer churn. That just comes with doing business. To keep your membership numbers…
How to Overcome These 6 Disadvantages of Fitness Franchises
Franchising is not perfect. But then again, neither are any other business ownership models. There is no single business format that is best for everyone—it all comes down to the individual. There are both advantages and disadvantages of franchising that you should consider before deciding…
Want to Start a Gym? The 10 Steps You MUST Take
Whether you are a fitness buff or entrepreneurial spirit, if you have considered buying a gym or starting your own business in the lucrative health and fitness industry, you have quite the exciting journey ahead of you. With over 183 million gym-goers and counting, the…
Benefits of Franchising vs. Starting Your Own Business
Should you start a business from scratch or buy a franchise? What are the pros and cons of a franchise system? Is franchising worth it? Franchising is based on a relationship between the brand owner and the local operator to skillfully and successfully extend one’s…
What Is a Franchise Business?
If you’re interested in starting your own business, buying a franchise might be the way to go! Franchising is a great way for many people to pursue their goals of business ownership without the added risk or uncertainty of an independent startup or buying a…
Investing in a Franchise During COVID-19: CITYROW
During this era of COVID-19, the franchise industry will truly be tested, but it also provides a unique opportunity for prospective business owners that have been waiting for the opportune moment. While some franchise systems may not be able to recover from the economic impact…
Boutique Fitness Industry Statistics [Infographic]
The mainstream adoption of fitness has resulted in the exploding popularity of gyms, health clubs, and fitness centers. This growth has been particularly evident in the rise of the boutique fitness studio. Boutique fitness studios are typically smaller and more specialized than the standard gym….