Top 20 Gym Marketing Strategies
Whether you own a gym or aspire to one day, one thing you need to know is that marketing never stops. No matter how long you’ve been open, there will always be customer churn. That just comes with doing business. To keep your membership numbers…
How to Overcome These 6 Disadvantages of Fitness Franchises
Franchising is not perfect. But then again, neither are any other business ownership models. There is no single business format that is best for everyone—it all comes down to the individual. There are both advantages and disadvantages of franchising that you should consider before deciding…
Fitness Industry Trends of 2020
The fitness industry has exploded in recent years into an $81 billion industry globally. In the past year alone, the industry has experienced a 2.6% growth, and even in light of the pandemic, particular niches within the industry continue to thrive. 2020 has not been…
Want to Start a Gym? The 10 Steps You MUST Take
Whether you are a fitness buff or entrepreneurial spirit, if you have considered buying a gym or starting your own business in the lucrative health and fitness industry, you have quite the exciting journey ahead of you. With over 183 million gym-goers and counting, the…
The Best Gym Franchise to Invest In!
The CITYROW franchise is an emerging high-end boutique fitness concept that offers instructor-led group rowing workouts. Our low impact, high-intensity workouts use 85% of the body’s muscles with every stroke. Rowing has been the best-kept secret in fitness… until now. We’ve completely transformed the rowing…
5 Ways CITYROW Is Changing the Fitness Industry Landscape
CITYROW is a revolutionary fitness franchise that has made waves in the industry by taking the rowing machine and creating a full-body, high-intensity, low-impact workout around it that is sexy, fun, and effective. Even though the brand only recently ventured out into the franchising world…
How to Use a Rowing Machine
Rowing has been praised by professional athletes and exercise scientists alike. In terms of cardio workouts from a gym machine, it’s one of the best. It’s a high-intensity full-body workout that is gentle on the joints while working 85% of your muscles with every stroke-…
Boutique Fitness Industry Statistics [Infographic]
The mainstream adoption of fitness has resulted in the exploding popularity of gyms, health clubs, and fitness centers. This growth has been particularly evident in the rise of the boutique fitness studio. Boutique fitness studios are typically smaller and more specialized than the standard gym….