The CITYROW franchise is an emerging high-end boutique fitness concept that offers instructor-led group rowing workouts. Our low impact, high-intensity workouts use 85% of the body’s muscles with every stroke. Rowing has been the best-kept secret in fitness… until now. 

We’ve completely transformed the rowing experience and shown the world that rowing is the future of fitness. We began franchising in 2018 and have already sold nearly 60 units to date and gotten attention from national news outlets. The fitness industry is quickly catching on that CITYROW is a force to be reckoned with.

Ripe For Mass Adoption 

CITYROW offers instructor-led group rowing classes with a focus on proper form for maximum effectiveness and safety. 

The rower is the most effective stationary cardio machine on the market. We pair high-intensity intervals of strength and core exercises with intervals of rowing for a diverse group fitness experience. It’s a total body workout that is low impact and suitable for all ages and levels. 

The CITYROW program meets 9 out of 10 top trends in fitness (according to IHRSA, 2018):

  1. Body Weight Training
  2. High-Intensity Interval Training
  3. Certified/Experienced Instructors
  4. Strength Training
  5. Personal Training
  6. Exercise and Weight Loss
  7. Yoga
  8. Fitness programs for older adults
  9. Functional Fitness

Fitness is an $81 billion industry, with 53 million total members in the U.S. and 24 million boutique fitness consumers. Check out this infographic on the boutique fitness industry, or read more about the market for focused fitness gyms.

Additional Revenue Stream

Low Investment, High Return

The CITYROW business model offers a high-value proposition for prospective fitness franchise owners. With a total investment of $253-460K, low operating costs, and ample opportunity for scaling, CITYROW has a strong opportunity for ROI. 

The financial model of a CITYROW franchise offers cyclical stability and is a cash business with no receivables. The membership model generates predictable, recurring revenue, and a small in-studio merchandise shop offers a secondary income stream.

CITYROW is a very straightforward business concept, making it easy to run a studio with a minimal time commitment. Franchise owners can easily hire a manager to run the studio.

CITYROW in the News

The CITYROW Experience

The Today Show, Shape, Vogue, Self, Bazaar, Well and Good, Wall Street Journal, Forbes, Refinery29—These are just a few of the media outlets that have featured CITYROW. As new units open, awareness and demand for our workouts continue to skyrocket. Upcoming studios are seeing a huge influx of membership pre-sales before they even open their doors!

Today’s consumer is seeking tailored services that cater to their individual needs, not to the masses. Boutique fitness is replacing crowded, intimidating gyms. We are changing the way people get fit with effective, hard-hitting workouts that are also fun and motivating.

Because of the low impact nature of CITYROW workouts, we appeal to a wide demographic and a variety of fitness levels. Our aesthetic custom WaterRower is easy to use and great for new clients. It leads to a more fluid, organic rowing experience and adds to the sleek, modern, and airy atmosphere.

Our intelligently integrated technology also makes it effortless for all of our members to book classes online with ease.

In a CITYROW class, the customer is always the focus. Our dedicated leadership team ensures that the customer experience is at the forefront of everything we do, and this devotion is what keeps customers coming back to us!

The CITYROW concept was tested and perfected in New York’s fiercely competitive market. Every aspect, from studio design to instructor training to member retention, has been refined to achieve the best results! Open your own CITYROW franchise today and you’ll hit the ground running (or should be say rowing?).

Franchise With Us!

Download our Franchise Lookbook for more information on the CITYROW franchise opportunity. Get in touch with us today to discuss the next steps in opening your own CITYROW Studio!

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This post was updated on 6/5/2020 to ensure the most up to date financial information is being represented.