Following its success in the competitive New York City market, the CITYROW brand is now offering fitness franchise opportunities across the U.S in the rapidly growing boutique fitness sector. If you’ve been wanting to venture out into business ownership, this ground floor opportunity might be exactly what you’re looking for!

CITYROW is a fitness concept created around the rowing machine – but it’s so much more than that. Alternating intervals on and off of the rowing machine deliver a triple threat workout: high-intensity sweat, low-impact burn, and total body results.

As a boutique fitness studio, we do things a little differently than your typical gym franchise. Better yet, we have created a revolution around the rowing machine- which happens to be the most effective piece of gym equipment on the market.

Since its beginning in early 2014, CITYROW has gathered a devoted following and earned raving reviews from Vogue, Harper’s Bazaar, Details, The Today Show, and more.

Let’s dig in and take a look at what makes CITYROW such a successful fitness business concept!

Our Program

Rowing is perfectly poised to achieve the same level of consumer adoption as spinning and running. The rowing machine has been long favored by athletes, trainers, and physical therapists alike. It uses 85% of the muscles in the body with every stroke with minimal impact on the joints. It truly is the most effective stationary cardio machine on the market, and it’s ripe for mass adoption!

With our signature WaterRower and our sleek, urban studio design, CITYROW creates a one-of-a-kind experience from the moment our customers walk through the door.

The experience is the hook, and the results set us apart from the rest. Our proprietary training program uses scientifically-backed practices to deliver way more than just a good time. We pair high-intensity intervals of rowing with strength training using free weights for the most effective, dynamic fitness classes on the market. Our program is great for all fitness levels and can be modified based on the individual needs of your customers.

Our instructors are carefully selected and trained with the help of the CITYROW leadership team so that we are always providing a top-tier experience for our members. We not only want them to get an awesome workout- we want them to feel welcome, motivated, and challenged to always be their best.

This is a smart workout – low-impact and form-centric to reduce the risk of injury- and that’s why it appeals to so many! We made rowing central to our workout because it eliminates the force other cardio exercises put on the joints while still providing maximum burn.

Becoming a Franchisee

Once we determine that you are a good fit for CITYROW, we hit the ground running! New franchisees will spend two weeks at our headquarters in Ann Arbor, Michigan, to learn the ins and outs of the business, including hiring, marketing, business planning, and more.

To date, we have sold 58 units throughout the country. Locations are currently open and operating in Colorado, Florida, Georgia, Michigan, New York, Oregan, and Texas, with more studios opening soon in several other states. Territories are being picked up fast and our current franchisees are experiencing explosive membership pre-sales! The demand is high and we are here to deliver.

Joining an $81 billion industry is smart — but you have to be strategic. Today’s consumer is seeking tailored services that cater to their individual needs, not to the masses.

Specialized boutique fitness is at the forefront of the fitness industry’s growth. As gym members grow weary of the dichotomy of one-size-fits-all big box gyms and pricey personal training sessions, more and more people are turning to fitness offers like CITYROW for their workouts. Boutique fitness is replacing crowded, intimidating gyms- it’s changing the way people approach their health and fitness with effective, hard-hitting workouts that are also a whole lot of fun.

Gym-goers are looking for a more specialized, intimate workout that motivates them and gives them a sense of community, and that’s exactly what CITYROW has to offer!

Built To Go the Distance

CITYROW fills a critical need: clients want high-intensity workouts that shred calories and tone muscles but are also gentle on joints. We’ve perfected this formula so both seasoned athletes and fitness newbies can safely reach their goals- it’s a sweaty and exhilarating experience that our clients LOVE.

The CITYROW concept was tested and perfected in New York’s fiercely competitive market. Every aspect, from studio design to instructor training to member retention, has been refined so that you can hit the ground running.

Backed by Franworth — the premier franchise development company — CITYROW’s business model is poised to win markets from coast to coast. Be first in your region with this killer concept and become the breakout brand.

Franchise With Us!

Download our Franchise Lookbook for more information on the CITYROW franchise opportunity. Get in touch with us today to discuss the next steps in opening your own CITYROW Studio!

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