BECOME A CITYROW FRANCHISE OWNER TODAY
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MAKE WAVES WITH THIS NEW BOUTIQUE FITNESS FRANCHISE
Our goal is to make the process of opening a CITYROW Studio as easy for you as possible. We will take you through our Discovery Process to ensure that all of your questions are answered and that there is a good mutual fit. You can count on us here at CITYROW—we want to see our franchisees succeed.
INVESTMENT
If you’re ready to invest in your future, increase your revenue, and achieve personal and professional fulfillment, a CITYROW boutique fitness franchise could be your path to doing just that.
Qualifications:
- $500K+ Net Worth
- $100K + Liquid
Total Investment: $253-$460K
- Includes an initial franchise fee of $49,500
- Royalty fee 7%
With a low initial investment and small footprint, CITYROW is ideal for first-time business owners and experienced franchisees alike. Our business model allows for hands-on ownership or absentee ownership with a general manager to run to the studio on your behalf.
Ideal skillset may include:
- Sales
- Management of personnel
- Training
- Marketing
- Customer service
- A passion for bringing value to your community
Even if you have no prior business experience, we can teach you everything you need to know to be successful. What’s more important to us is that our franchisees are motivated, passionate, and willing to put in the work.
EARNINGS
CITYROW offers a strong potential for ROI, as seen with our current franchisees. While each CITYROW studio is an independently owned and operated franchise and earning potential differs from market to market, below is an example of typical earnings of a CITYROW franchise location:
- Gross Revenue $518,883
- Gross Profit $498,443
- Gross Margin 96.1%
- Total Certain Operating Expenses $385,398
- Total Cost of Sales $20,441
- Operating Margin $113,045
- Operating Margin Percentage 21.8%
Our live online fitness classes have kept members engaged with their classmates and instructors while we’ve all been stuck at home and unable to visit our favorite fitness centers. As our studios across the country re-open following the COVID-19 crisis, our franchisees are seeing up to 90% of their members return with that number steadily growing as more and more members feel comfortable returning and new clients come through the door.
Health and fitness are more important than ever before. The enhanced safety protocols in the wake of COVID-19 provide clients with a sense of security and trust to return to their favorite fitness training regimen. Our classes have no shared equipment and are easily modified to maintain social distancing guidelines. CITYROW the ideal gym franchise for providing a safe and effective low impact workout for all!
THE CITYROW FRANCHISE
JOURNEY
- Discovery Phase
- Introductory Conversation and Brand Overview
- Marketing, Operations, and Real Estate Overview
- Franchisee Application and FDD
- Franchise Experience Webinars
- Discovery Day (Now Virtual!)
- Pre-Opening
- Signing the Franchise Agreement
- Business Planning and Training
- Real Estate and Construction Support
- Pre-Sale Membership Marketing Support
- Hiring, Recruitment, and Training
- Grand Opening
- Ongoing Support
- Business planning
- Digital and Community Marketing
- Real Estate and Construction
- Hiring, Recruitment, and Training
- Technology and Operations
- Lead Generation, Tracking, and Sales
- PR and Guest Experience
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A GROUND FLOOR FITNESS FRANCHISE OPPORTUNITY FOR SALE
Today’s consumer is seeking tailored services that cater to their individual needs, not to the masses. Boutique fitness is replacing crowded, intimidating gyms. It’s changing the way people get fit with effective, hard-hitting workouts that are also a whole lot of fun.
The CITYROW concept was tested and perfected in New York’s fiercely competitive market. Every aspect, from studio design to instructor training to member retention, has been refined so that you can hit the ground running.
Backed by Franworth — the premier franchise development company — the CITYROW business model is poised to win markets from coast to coast. Be first in your region with this killer concept and become the breakout brand.
ROW FURTHER
Check out our latest blog posts for tips, tricks, and information to equip you with the tools you need to become a successful CITYROW franchise owner, and be sure to subscribe so you never miss an update.
Top 20 Gym Marketing Strategies
Whether you own a gym or aspire to one day, one thing you need to know is that marketing never stops. No matter how long you’ve been open, there will always be customer churn. That just comes with doing business. To keep your membership numbers…
How to Overcome These 6 Disadvantages of Fitness Franchises
Franchising is not perfect. But then again, neither are any other business ownership models. There is no single business format that is best for everyone—it all comes down to the individual. There are both advantages and disadvantages of franchising that you should consider before deciding…
Helaine Knapp and the CITYROW Franchise Story
CITYROW is an up-and-coming boutique fitness franchise that is one of the first concepts to center around the rowing machine. Born from the mind of Founder and CEO Helaine Knapp, CITYROW classes deliver an effective and safe workout to people of all ages and skill…
Proper Rowing Machine Technique and 6 Common Mistakes
Indoor rowing is a highly effective and low-impact workout that can deliver serious results without being hard on your body, like running or cycling can be. It’s why we’ve chosen the rowing machine to center the entire CITYROW workout around! If you attend a CITYROW…
Fitness Industry Trends of 2020
The fitness industry has exploded in recent years into an $81 billion industry globally. In the past year alone, the industry has experienced a 2.6% growth, and even in light of the pandemic, particular niches within the industry continue to thrive. 2020 has not been…
All About The Customer!
Welcome to your November update! In this month’s newsletter, we’re focusing on the most important component of our business model: the customer! Without our customers, we would be nothing. Everything we do at CITYROW is to provide the best customer experience and the safest and…
CITYROW Franchise Testimonials
Boca Raton, FL
Allen, TX
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