Indoor Rowing Fitness Franchise | CITYROW Franchise


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If you’re ready to invest in your future, increase your revenue, and achieve personal and professional fulfillment, a CITYROW boutique fitness franchise could be your path to doing just that.


  • $500K+ Net Worth
  • $100K + Liquid

Total Investment: $253-$460K

  • Includes an initial franchise fee of $49,500
  • Royalty fee 7%

With a low initial investment and small footprint, CITYROW is ideal for first-time business owners and experienced franchisees alike. Our business model allows for hands-on ownership or absentee ownership with a general manager to run to the studio on your behalf.

Ideal skillset may include:

  • Sales
  • Management of personnel
  • Training
  • Marketing
  • Customer service
  • A passion for bringing value to your community

Even if you have no prior business experience, we can teach you everything you need to know to be successful. What’s more important to us is that our franchisees are motivated, passionate, and willing to put in the work.


With our recurring revenue model and opportunity to scale your business, the CITYROW indoor rowing franchise is a ground floor fitness franchise opportunity that will give you results!

CITYROW offers a strong potential for ROI, as seen with our current franchisees. While each CITYROW studio is an independently owned and operated franchise and earning potential differs from market to market, below is an example of typical earnings of a CITYROW franchise location:

  • Gross Revenue $518,883
  • Gross Profit $498,443
  • Gross Margin 96.1%
  • Total Certain Operating Expenses $385,398
  • Total Cost of Sales $20,441
  • Operating Margin $113,045
  • Operating Margin Percentage 21.8%

Our live online fitness classes have kept members engaged with their classmates and instructors while we’ve all been stuck at home and unable to visit our favorite fitness centers. As our studios across the country re-open following the COVID-19 crisis, our franchisees are seeing up to 90% of their members return with that number steadily growing as more and more members feel comfortable returning and new clients come through the door.

Health and fitness are more important than ever before. The enhanced safety protocols in the wake of COVID-19 provide clients with a sense of security and trust to return to their favorite fitness training regimen. Our classes have no shared equipment and are easily modified to maintain social distancing guidelines. CITYROW the ideal gym franchise for providing a safe and effective low impact workout for all!


  1. Discovery Phase
    1. Introductory Conversation and Brand Overview
    2. Marketing, Operations, and Real Estate Overview
    3. Franchisee Application and FDD
    4. Franchise Experience Webinars
    5. Discovery Day (Now Virtual!)
  1. Pre-Opening
    1. Signing the Franchise Agreement
    2. Business Planning and Training
    3. Real Estate and Construction Support
    4. Pre-Sale Membership Marketing Support
    5. Hiring, Recruitment, and Training
    6. Grand Opening
  1. Ongoing Support
    1. Business planning
    2. Digital and Community Marketing
    3. Real Estate and Construction
    4. Hiring, Recruitment, and Training
    5. Technology and Operations
    6. Lead Generation, Tracking, and Sales
    7. PR and Guest Experience

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Today’s consumer is seeking tailored services that cater to their individual needs, not to the masses. Boutique fitness is replacing crowded, intimidating gyms. It’s changing the way people get fit with effective, hard-hitting workouts that are also a whole lot of fun.

The CITYROW concept was tested and perfected in New York’s fiercely competitive market. Every aspect, from studio design to instructor training to member retention, has been refined so that you can hit the ground running.

Backed by Franworth — the premier franchise development company — the CITYROW business model is poised to win markets from coast to coast. Be first in your region with this killer concept and become the breakout brand.


Check out our latest blog posts for tips, tricks, and information to equip you with the tools you need to become a successful CITYROW franchise owner, and be sure to subscribe so you never miss an update.

CITYROW Franchise Testimonials

Dan Root
CITYROW Franchise Owner,
Boca Raton, FL
“I love the fact that it’s boutique-style fitness, it’s smaller, it’s more engaging, it’s more personalized, I know every one of my members, and they know me as well… The camaraderie, the community that CITYROW brought together here in Boca, along with the workout of course... it makes me feel really good to see.“
David Regelean
CITYROW Franchise Owner,
Allen, TX
“I saw the concept of CITYROW and knew that there were people that probably didn’t like running or biking or swimming to get their endurance met, so rowing for sure was the next opportunity… We still in our studio are maintaining the six-foot space for social distancing. I think that helps out a lot when [members] can come in and see that they are in a safe environment.”

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Interested in joining the crew as a franchise partner? Download our Franchise Information Lookbook for more information and to get an inside peek at what it’s like to franchise with us.

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