CITYROW Franchise
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BECOME A CITYROW FRANCHISE OWNER TODAY

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MAKE WAVES

We are looking for franchisees who want to take control of their financial and professional future. Our best franchisees are not afraid to roll up their sleeves and get connected to their community. This is a people business first and foremost, so our focus is on the guest experience! Our goal is to make the process of opening a CITYROW Studio as easy for you as possible. We will take you through our Discovery Process to ensure that all of your questions are answered and that there is a good mutual fit. 

You can count on us here at CITYROW- we want to see our franchisees succeed!

WE’VE GOT YOUR BACK.

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INVESTMENT

If you’re ready to invest in your future, increase your revenue, and achieve personal and professional fulfillment, CITYROW could be your path to doing just that.

Qualifications:

  • $500K+ Net Worth
  • $100K + Liquid

Ideal skillset may include:

  • Sales
  • Management of personnel
  • Training
  • Marketing
  • Customer service
  • A passion for bringing value to your community

Total Investment: $199-311K

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THE FRANCHISE
JOURNEY

  1. Discovery Phase
    1. Introductory Conversation and Brand Overview
    2. Marketing, Operations, and Real Estate Overview
    3. Franchisee Application and FDD
    4. Franchise Experience Webinars
    5. Discovery Day in Ann Arbor, MI
  1. Pre-Opening
    1. Signing the Franchise Agreement
    2. Business Planning and Training
    3. Real Estate and Construction Support
    4. Pre-Sale Membership Marketing Support
    5. Hiring, Recruitment, and Training
    6. Grand Opening
  1. Ongoing Support
    1. Business planning
    2. Digital and Community Marketing
    3. Real Estate and Construction
    4. Hiring, Recruitment, and Training
    5. Technology and Operations
    6. Lead Generation, Tracking, and Sales
    7. PR and Guest Experience

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BE FIRST TO MARKET

Today’s consumer is seeking tailored services that cater to their individual needs, not to the masses. Boutique fitness is replacing crowded, intimidating gyms. It’s changing the way people get fit with effective, hard-hitting workouts that are also a whole lot of fun.

The CITYROW concept was tested and perfected in New York’s fiercely competitive market. Every aspect, from studio design to instructor training to member retention, has been refined so that you can hit the ground running.

Backed by Franworth — the premier franchise development company — CITYROW’s proven business model is poised to win markets from coast to coast. Be first in your region with this killer concept and become the breakout brand.

ROW FURTHER

Tips, tricks, and information to equip you with the tools you need to become a successful CITYROW franchise owner!

Download our Free lookbook

Interested in joining the crew as a franchise partner? Download our Franchise Information Lookbook to get an inside peek at what it’s like to franchise with us!

About Us

CITYROW is an emerging high-end boutique fitness gym that centers around rowing. With low impact, high-intensity workouts that use 85% of the body’s muscles with every stroke, rowing has been the best-kept secret in fitness… until now. We’ve completely transformed the rowing experience and proven that rowing is the future of fitness. We began franchising in 2018 and have already sold nearly 60 units to date and gotten attention from national news outlets. The fitness industry is quickly catching on that CITYROW is a force to be reckoned with.

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