Bright, airy indoor rowing studio with warm wood flooring, rows of sleek rowing machines, and soft golden accent lighting against dark walls

Virtual Tour

Step inside a CITYROW studio and experience the boutique fitness environment designed to energize members and build community.

Explore the Studio

The CITYROW virtual tour gives prospective franchisees a firsthand look at the studio layout, equipment setup, and overall atmosphere. Walk through the space and see how the design supports an immersive, high-energy workout experience — from the row of signature water rowers to the open floor plan that keeps every class connected.

This visual preview helps you understand the physical environment behind the brand before taking the next step in the Discovery Process.

Row of water rowing machines lined up on dark polished concrete floor, illuminated by warm pendant lights, with exposed ceiling and modern industrial aesthetic

Signature Equipment

At the heart of every CITYROW studio are water-based rowing machines that deliver a smooth, realistic rowing feel. The equipment is arranged to maximize sightlines and instructor visibility, ensuring every participant feels engaged and supported throughout the workout.

What You'll See

Studio Layout

An open, thoughtfully arranged floor plan that balances individual workout space with a strong sense of group energy and connection.

Lighting & Atmosphere

Warm, motivating lighting design that sets the tone for an intense yet welcoming boutique fitness experience.

Finish & Design

Clean, modern finishes with industrial accents that reflect the brand's polished yet approachable identity.

The Boutique Feel

CITYROW studios are designed to feel premium without being intimidating. From the reception area to the workout floor, every detail is curated to create a seamless guest experience — one that keeps members coming back and drives the kind of loyalty that fuels franchise success.

Welcoming studio reception area with warm wood accents, soft ambient lighting, branded wall graphics, and a clean modern front desk

Ready to See More?

Get in touch with our Franchise Development team to learn more about the CITYROW concept and take the first step toward ownership.

Contact Us