Concept | CITYROW Franchise



CITYROW combines rowing and strength training intervals to provide high-intensity sweat, low-impact burn, and total body results. With our signature WaterRower and sleek, urban studio design, CITYROW creates a one-of-a-kind experience for our clients as soon as they walk through the door.

CITYROW was built to go the distance because it fills a critical need. Clients want high-intensity workouts that shred calories and tone muscles, but are also gentle on joints. We’ve perfected this formula so both seasoned athletes and fitness newbies can safely reach their goals. It’s a sweaty, exhilarating experience that clients LOVE.


Rowing is perfectly poised to achieve the same level of consumer adoption as spinning and running. The row machine has been long favored by athletes, trainers, and physical therapists alike. It uses 85% of the muscles in the body with every stroke with minimal impact on the joints. It is truly the most effective stationary cardio machine on the market. Rowing is ripe for mass adoption!



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Already Open

An $81 Billion Dollar Industry
  • 53 million fitness club members in the U.S.
  • 24 million boutique fitness consumers in the U.S.
  • Built-in demand
  • Cash business with no receivables
  • Cyclically stable
  • A rapidly growing segment of the fitness industry
Strong Business Model
  • Ability to hire a manager to run the studio
  • Opportunity to open multiple units
  • A ground floor opportunity
  • Limited, flexible time commitment
  • Recurring revenue model
  • Power of memberships
  • Great opportunity for ROI
World-Class Franchising Support
  • Real Estate and Construction
  • Digital Marketing
  • Hiring and Training
  • Business Coaching
  • Operations and Technology
  • And More
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